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Dr. Anupreet Kaur Mokha

Assistant Professor Commerce

Email Address : anupreet@sgtbkhalsa.du.ac.in

Address :

Area of Specialization: Marketing

Research Interests: Electronic Customer Relationship Management; Electronic Commerce; Consumer Behaviour.

 

Ph.D.  (2022) Department of Commerce, Delhi School of Economics, University of Delhi 

NET+JRF (2015)   UGC                                                                                

M.Com (2016) Sri Guru Tegh Bahadur Khalsa College, University of Delhi                         

B.Com (Hons.) (2014) Sri Guru Tegh Bahadur Khalsa College, University of Delhi                   

  • Assistant Professor , 8 years , Sri Guru Tegh Bahadur Khalsa College

Income Tax Law and Practices

Personal Tax Planning

Principles of Marketing

Digital Marketing

Tally

E-Filing

Quantitative Techniques for Management

  • Co-Convenor of 180 Degrees Consulting Society of SGTB Khalsa College (2023-present).
  • Member of Canteen Committee of SGTB Khalsa College (2023-present).
  • Member of Strokes - The Fine Arts Society of SGTB Khalsa College (2023-24).
  • Member of Students Grievance and Counselling Cell of Department of Commerce (2023-present).
  • Member of Data Management Committee of Department of Commerce (2023-24).
  • Teacher-in-Charge of TeghPreneurs Society of SGTB Khalsa College (2023-present).
  • Member of Magazine Committee of Department of Commerce (2021-present).
  • Member of Alumni Committee of Department of Commerce (2021-present).
  • Member of Admission Committee of Department of Commerce (2017-present)
  • Member of Time-Table Committee and Workload Committee of Department of Commerce (2019-2021).
  • Member of Academic Affair Committee (Commerce Society) of Department of Commerce (2018-2020)
  • Examination Duties as assigned by the college and University of Delhi (2017-present).
  • Evaluation Duties as assigned by the college and University of Delhi (2017-present).
  • External and Internal Examiner as well as Paper Setter for various subjects as assigned by the college and University of Delhi (2017-present).  

Organised:

  • Organising member in a One-Week Online National Faculty Development Program on Business Data Analysis Using R Software, organized by SGTB Khalsa College, University of Delhi, in collaboration with Guru Angad Dev Teaching Learning Centre under the Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), Ministry of Education, from 28 April 2023 to 4 May 2023 

Paper Presentations: 

  • Presented a paper titled "Relationship Enhancement through Electronic Customer Relationship Management (E-CRM) in the Banking Industry" at the National level Web conference on "Creating sustainable organization through functional strategies" held on 24 June 2020 organized by Christ Academy, Bengaluru, Karnataka.
  • Presented a paper titled "Strengthening the Customer Relationships through E-CRM in the Banking Industry" in Online One-Day National Multi-Disciplinary Conference on "Emerging & Innovative Trends in Humanities, Commerce, Science & Environment" held on June 05, 2020, organized by Lala Lajpatrai College, Mumbai.
  • Presented a paper titled "Impact of Electronic Customer Relationship Management (E-CRM) on Customer Loyalty: Evidence from the Banking Industry" in  National E-Conference on Interdisciplinary Research in Science and Technology (NCIRST-2020)" held on May 30-31, 2020, organized by Amiruddaula Islamia Degree College, Lucknow (U.P.), India.
  • Presented a paper titled "Measuring the effectiveness of E-CRM on customer satisfaction: Evidence from Banking Industry" in UGC Sponsored Two Day National Seminar on "Changing Business Environment in India: Challenges & Opportunities" held on February 28-29, 2020 organized by Shyama Prasad Mukherji College for Women, University of Delhi.
  • Presented a paper titled "Social Media and Cybercrime: Is your Social Life really private?" in the 30th National Conference on "Emerging Trends in Web Technologies, Social Media & Mobile Application"  held on February 17, 2018, organized by Tecnia Institute of Advanced Studies, Delhi.
  • Presented a paper titled “M-Commerce and the Cashless Economy”  in the 30th National Conference on "Emerging Trends in Web Technologies, Social Media & Mobile Application"  held on February 17, 2018, organized by Tecnia Institute of Advanced Studies, Delhi.
  • Presented a paper titled "A comparative study on Online Shopping Behaviour of Consumers in relation to Myntra, Flipkart, Snapdeal, Jabong & Amazon" in 4th National Conference on "Contemporary Reforms in Management, Economy and Applied Business" held on 9th February 2018 organized by Sri Guru Gobind Singh College of Commerce, University of Delhi.
  • Presented a paper titled “Social Media Marketing – 21st Century’s Communication Platform” in 4th National Conference on “Contemporary Reforms in Management, Economy and Applied Business” held on 9th February 2018 organized by Sri Guru Gobind Singh College of Commerce, University of Delhi. 

Books Published:

  • Digital Marketing  - A Practical Approach: Galgotia Publishing House
  • Finance for Everyone: Galgotia Publishing House
  • Electronic Customer Relationship Management- Writers Choice Publications Pvt. Ltd. 

Research Papers

  • Anshu; Kumar, P., & Mokha, A. K. (2024). Impact of Professional Development Programmes on  Teaching-Learning Skills of Teachers. Bihar Journal of Public Administration, 22(2), 909-926 (ISSN: 0974-2735 ) (UGC Care Listed) 
  • Mokha, A. K., & Kumar, P. (2024). Linking Electronic Customer Relationship Management (E-CRM) and Customer Loyalty through Serial Mediation of Customer Experience and Customer Satisfaction. International Journal of Electronic Customer Relationship Management, 14(2), 103-127. https://doi.org/10.1504/IJECRM.2024.138642 (ISSN No.: 1750-0672) (Scopus, ABDC and UGC care listed)
  • Mokha, A. K. & Kaur, J. (2024). Beyond banking: Elevating customer experience for sustained loyalty in indian banks through the moderating role of customer trust. MANTHAN: Journal of Commerce and Management, 11(2), 141–162. https://doi.org/10.17492/jpi.manthan.v11i2.1122408 (ISSN: 2395-2601) [UGC Care Listed]
  • Kaur, J., & Mokha, A. K. (2024). Digital Transformation of Higher Education in India. Vidiya Sagar Patrika, 6(1), 104-110. (ISSN No.: 2583-746X) [UGC Care Listed]
  • Mokha, A. K., & Kaur, J. (2023). An Empirical Study on Factors Affecting Online Shopping Behavior and Intentions of Consumers. IITM Journal of Business Studies (JBS), 11(1), 51-62. (ISSN No.: 2393-9451) (UGC care listed)
  • Kumar, P., Mokha, A.K., & Pattnaik, S.C. (2022). Electronic customer relationship management (E-CRM), customer experience and customer satisfaction: evidence from the banking industry. Benchmarking: An International Journal, 29(2), 551-572. https://doi.org/10.1108/BIJ-10-2020-0528 (ISSN No.: 1463-5771) (Scopus, ABDC, Web of Science indexed and UGC care listed)
  • Mokha, A. K., & Kumar, P. (2022). Examining the Interconnections between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty: A Mediation Approach. Journal of Electronic Commerce in Organizations, 20(1), 1-21. https://doi.org/10.4018/JECO.292474 (ISSN No.: 1539-2937) (Scopus, ABDC, Web of Science indexed and UGC care listed)
  • Kumar, P., & Mokha, A. K. (2022). Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry. International Journal of E-Business Research, 18(1), 1-22. https://doi.org/10.4018/IJEBR.293292 (ISSN No.: 1548-1131) (Scopus, ABDC, Web of Science indexed and UGC care listed)
  • Mokha, A. K., & Kumar, P. (2021). Using the Technology Acceptance Model (TAM) in understanding customers’ behavioural intention to use E-CRM: Evidence from the banking industry. Vision: The Journal of Business Perspective. Advance online publication. https://doi.org/10.1177/09722629211060565 (ISSN No.: 0972-2629) (Scopus, ABDC, Web of Science indexed and UGC care listed)
  • Mokha, A.K. (2021). Brand equity, brand satisfaction and brand loyalty: a study of select ecommerce industry. International Journal of Online Marketing, 11(3), 34-50. https://doi.org/10.4018/IJOM.2021070103 (ISSN No.: 2156-1753) (Web of Science and UGC Care indexed)
  • Kumar, P., & Mokha, A.K. (2021). Relationship between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty in Banking Industry: A Review of Literature. Research Review International Journal of Multidisciplinary, 6(2), 127-137. (ISSN No.: 2455-3085) (Peer-reviewed)
  • Kumar, P., & Mokha, A.K. (2020). A Study on Relationship between Electronic Customer Relationship Management (E-CRM) and Customer Loyalty in the Banking Industry. Ramanujan International Journal of Business and Research, 5, 211-226. (ISSN No.: 2455-5959)(UGC Care indexed)

Chapters in an Edited Book:

  • Mokha, A. K. (2024). An Exploration of the Effect of Electronic Customer Relationship Management (E-CRM) on Customer Loyalty: A Serial Mediation Analysis. In Mohammad Nabil Almunawar and Mohammad Anshari (Eds.). Customer relationship management: Methods, opportunities and challenges (pp. 143-173). Nova Science Publishers.  https://doi.org/10.52305/WBQR4151
  • Mokha, A. K. (2024). Synergizing horizons: The tech-driven unification of health, environment, and the law. In S. Kanojia (Ed.), Advances in Medical Education, Research, and Ethics (pp. 229–253). IGI Global. https://doi.org/10.4018/979-8-3693-1178-3.ch012
  • Mokha, A. K. & Methi, A. (2023). Revitalizing Education in India: The Integration of New Education Policy and Indian Knowledge System. In Anil K. Saini, Sanjay Dhingra, Deepti Prakash & Shilpa Jain (Eds.), Ancient Indian Wisdom for Business Transformation (pp. 69-83). New Delhi: Eureka Publications. (ISBN No. : 978-81-959897-2-0)
  • Mokha, A. K. (2023). Instagram Marketing. In Sanjay Kumar (Ed.), Social Media Marketing (pp. 52-69). New Delhi: Crosby Books. (ISBN No. : 978-93-91654-22-1)
  • Mokha, A. K. (2023). Sustainable Banking in India. In Ritika, Malik & Nimit Gupta (Eds.), Sustainable Business Practices in VUCA World (pp. 91-106). New Delhi: Bharti Publications. (ISBN No. : 978-81-961368-7-1)
  • Kaur, J., & Mokha, A. K. (2023). Growth and Impact of ATMs in India. In Ritika, Malik & Nimit Gupta (Eds.), Sustainable Business Practices in VUCA World (pp. 36-48). New Delhi: Bharti Publications. (ISBN No. : 978-81-961368-7-1)

  • Awarded Global Peace Award (2022) for significant positive contribution in the society.
  • Awarded Edu-Excellence Award (2022) for outstanding contribution towards society in the field of Education.
  • Awarded S.S. Gulshan Memorial Scholarship (2016) for excellence in commerce.
  • Awarded Sultan Chand Memorial Scholarship (2015) for academic topper.

Refresher Course:

  • Completed ARPIT Refresher Course in Commerce for Career Advancement Scheme (CAS) promotion with "A" Grade (September 2019- February 2020).

Orientation Programme:

  • Completed One-Month Online National Faculty Induction Programme /Orientation Course organized by Guru Angad Dev Teaching Learning Centre, SGTB Khalsa College, University of Delhi under the Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT) of Ministry of Education from June 20, 2023- July 19, 2023.
  • Completed 4-week Induction/Orientation Programme for "Faculty in Universities/ Colleges/ Institutes of Higher Education" (obtained grade A+) from June 04, 2020- July 01, 2020, organized by Teaching Learning Centre, Ramanujan College (University of Delhi) under the aegis of Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), MHRD.

FDP / Workshop: 

  • Participated in the one-week online Faculty Development Programme (FDP) on "Proactive Governance for Viksit Bharat@2047" organised by the Department of Commerce & IQAC, Shyam Lal College, University of Delhi in collaboration with Malaviya Mission Teacher Training Centre (Formerly UGC - HRDC), Jamia Millia Islamia from January 19- 25, 2024.
  • Participated in the Five-Day National Virtual Faculty Development Programme on "Al in Education & Business" organised by Department of Business Administration (UG),Hindusthan College of Arts & Science (Autonomous), Coimbatore, Tamil Nadu from January 8-12, 2024.
  • Completed the Two Weeks Online Training Programme on “NEP 2020 Orientation & Sensitization Programme” under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission(UGC) organised by Mahatma Hansraj Malaviya Mission Teacher Training Centre (MH-MMTTC), Hansraj College, University of Delhi from December 16-30, 2023.
  • Attended One-week Online National Level Faculty Development Program (FDP) on “Research in Educational Research” organized by Motherhood University, Roorkee in collaboration with CTPD India and CTEF India from August 7-12, 2023.
  • Completed Faculty Development Programme (FDP) on "Contemporary and Innovative Teaching Pedagogy and Essential Skills for Educators" organized by Maharishi University of Information Technology, Lucknow from July 24-31, 2023.
  • Participated in International Webinar on "Latest Technologies of Artificial Intelligence in Digital Marketing" organized by Research Affairs Committee of Rajdhani College, University of Delhi on dated August 28, 2023.
  • Participated in Faculty Development Programme (FDP) on “Academic Integrity and Dealing with Plagiarism - A Practical Approach” organized by R&D Committee, Rajeev Gandhi College of Management Studies on September 17, 2022.
  • Participated in Three Days National Workshop on "Research Methodology and Research Ethics", organized by Society of Commerce and Management Lecture Series, Rajdhani College, University of Delhi, New Delhi on September 12, 2022 –September 14, 2022.
  • Participated in India-UK International Webinar on entitled “Future of Teaching-Learning” jointly organized by NPTC Group of Colleges, United Kingdom in Collaboration with Guru Angad Dev Teaching Learning Centre, SGTB Khalsa College, University of Delhi under the Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT) of Ministry of Education held on November 29, 2022.
  • Completed One-Week Online National Faculty Development Program on “Personal Finance and Tax Planning (An Interdisciplinary Approach)” organized by GAD-TLC of Ministry of Education and Department of Business Economics, SGTB Khalsa College, University of Delhi from November 18, 2021- November 24, 2021
  • Completed AICTE Training and Learning (ATAL) Academy Online FDP on “Data Analytics for Research and Publication (Advance Level)” from October 4, 2021 to October 8, 2021 organized by Indian Institute of Management, Visakhapatnam.
  • Participated in One-Day Online National Webinar on "The Importance of Data Visualization" on August 10, 2021 organized by Teaching Learning Centre, under the aegis of Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT) of Ministry of Education, SGTB Khalsa College, University of Delhi.
  • Completed AICTE Training and Learning (ATAL) Academy Online FDP on “Data Analytics for Research and Publication (Elementary)” from June 14, 2021 to June 18, 2021 organized by Indian Institute of Management, Visakhapatnam.
  • Completed AICTE-ISTE approved Refresher Programme on "Learner Oriented Teaching Methods" organized by IPS College of Technology and Management, Gwalior, Madhya Pradesh from May 19, 2021- May 25, 2021.
  • Participated in 16 weeks Research Programme on “Writing Impactful Research” organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University from April 22, 2021- August 5, 2021.
  • Completed One-week National Faculty Development Programme on "Academic Report Writing and Research Methodology" (obtained grade A+) from March 4, 2021- March 10, 2021 organized by Teaching Learning Centre,  under the aegis of Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), MHRD of Ministry of Education and Department of Business Economics, SGTB Khalsa College, University of Delhi.
  • Completed AICTE Training and Learning (ATAL) Academy Online FDP on “Research Methodology” from December 7, 2020 to December 11, 2020 organized by IIIT Dharwad.
  • Completed AICTE sponsored Short Term Training Program on "Outcome Based Education and Quality Assurance in Teaching" under AICTE's Quality Improvement Scheme from August 17, 2020 - August 22, 2020 organized by SCMS School of Technology and Management, Kerala.
  • Completed One Week Online Faculty Development Programme on "Climbing the Ladder of Education System Through Innovation and E-Learning Tools" organized by Sir Visvesvaray Institute of Technology, Nashik from 04-05-2020 to 09-05-2020.
  • Completed Two weeks Faculty Development Programme on "Managing online classes and co-creating MOOCs" (obtained grade A+) From April 20, 2020- May 06, 2020, organized by Teaching Learning Centre, Ramanujan College (University of Delhi) under the aegis of Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), MHRD.
  • Participated in Faculty Development Programme: National Webinar entitled “Towards Excellence in Higher Education in India in the 21st century: Challenges and Opportunities” organized by Guru Angad Dev Teaching Learning Centre of MHRD, SGTB Khalsa College (D.U.) on April 29, 2020.
  • Attended One Day ‘National Seminar cum Workshop on e-CONTENT, MOOCs (SWAYAM) and ARPIT’ jointly organised by All India Council for Technical Education (AICTE) and Guru Angad Dev Teaching Learning Centre of MHRD at SGTB Khalsa College (D.U.) on August 31, 2019.
  • Attended One- Day FDP on ‘GST and Custom Law’ conducted by Department of Commerce of Vivekananda College (D.U.)  on January 13, 2018.
  • Attended a Workshop on ‘Blended Learning through Learning Management Systems’ conducted by Guru Angad Dev Teaching Learning Centre of MHRD at SGTB Khalsa College (D.U.) on November 14, 2017.
  • Attended UGC Sponsored National Seminar on ‘Guru Gobind Singh: Remembering Life & Legacy’ conducted by SGTB Khalsa College on September 27, 2017.
  • Attended ‘Two-Days National Workshop on Basic ICT Skills for Educators (e-content Development and Assessment Tools)’ conducted by Guru Angad Dev Teaching Learning Centre of MHRD at SGTB Khalsa College (D.U.) on March 15-16, 2017.
  • Attended National Seminar on ‘New Roles of Teachers in technology-driven Higher Education’ conducted by Guru Angad Dev Teaching Learning Centre in collaboration with ‘The British Council’. A special lecture by Professor Ray Land, Durham University, UK on March 1, 2017.
  • Attended ‘One-Day Faculty Empowerment Programme’ on ‘Business Mathematics’ conducted by Guru Angad Dev Teaching Learning Centre of MHRD at SGTB Khalsa College (D.U.) in collaboration with Indian Accounting Association on February 4, 2017.
  • Attended ‘Two-Days Faculty Empowerment Programme’ on ‘Computer Application in Business’ conducted by Guru Angad Dev Teaching Learning Centre of MHRD at SGTB Khalsa College (D.U.) in collaboration with Indian Accounting Association on January 20-21, 2017.   

MOOCs:

  • Completed the Massive Open Online Course on "Blended Learning Practice" offered jointly by the Commonwealth of Learning and Athabasca University, Canada from April 3, 2021 to May 1, 2021.