![](https://sgtbkhalsadu.ac.in//uploads/userImg/29/User-Image-6ea9ab1baa0efb9e19094440c317e21b-693fb55bfd7006eeba880a04dc5e03b1.jpeg)
Ms. Parveen Kaur Lamba
Associate Professor Commerce
Email Address : parveenklamba@sgtbkhalsa.du.ac.in
Address :
Areas of Interest / Specialization
Finance, Business Law, Company Law, Marketing, Advertising and Personal Selling.
Educational Qualifications
- M.phil from (Delhi University.)
- M.Com from (SRCC, Delhi University.)
- B.Com (H) from (SRCC, Delhi University.)
Career Profile
- Associate Professor , 29 Years , SGTB Khalsa College
Subjects Taught
- Auditing and Corporate Governance
- Principles of Marketing
- Advertising and Personal Selling
- Human Resource Management
Administrative Assignments
- Convenor of the Department of Commerce for 2024-25
- Department Admission Incharge for 2024-25
- Member of the Department Monitoring Committee for 2024-25 and 2023-24
- Advisor of "Rotract Club" of the college for 2024-25
- Department Secretary for 2023-24
- Treasurer of the Staff Association of the college 2023-24
- Member of NAAC Committee of the Department for 2023-24
- Coordinator of college Admission Grievance Committee and Councelling Cell for 2021-22
- Member of Staffroom Committee
- Member of Girls Hostel Committee
- Chief Editor of the Department Magazine "Spectracom" for 2020-21
- Has been active member of the sports Board of the College
- Has been member of Divinity Society of the College
- Many times have been Convenor of COMSOC
Publications Profile
- Co-authored book titled "Advertising" in 2025 publisher JSR Publishing House LLP.
- Co-authored a research article titled "Quick Commerce: An Analysis of Instant Delivery apps and ints Impact on Public Health" in 2024 Journal Frontier in Health Informatics (SCOPUS Indexed)
- Co-authored two Editions of book titled "Digital Marketing" in 2023 and 2024 publisher JSR Publishing House LLP.
- Co-authored three Editions of book titled "Principles of Marketing" in 2021, 2022 and 2024 publisher JSR Publishing House LLP.
- Co-authored book titled "Basics of Advertising" in 2024 publisher JSR Publishing House LLP.
- Authored book titled "Fundamentals of Marketing" in 2023 publisher JSR Publishing House LLP.
- Authored book titled "Marketing for Beginners" in 2022 publisher JSR Publishing House LLP.
- Co-authored book titled "Advertising and Personal Selling" in 2021 publisher JSR Publishing House LLP.
- Co-authored book titled "Personal Selling and Salesmanship" in 2020 publisher JSR Publishing House LLP.
- Co-authored the book titled “Advertising” in 2019 publisher JSR Publishing House LLP.
Awards and Distinctions
- Got 4th position in the merit list in the class 12th (A.I.S.S.E) in 1980 with distinction in all the subjects. Was honored with various laurels for the said period
- Was Honoured by the college for 25 years of Dedicated service
Association With Professional Bodies
Lifetime Member of "The Indian Accounting Association"- Delhi Chapter
Refresher/Orientation/FDP/Workshop/ Programme
- Participated in one day FDP organized by ICAI in collaboration with Bharati Vidyapeeth Deemed University on 16th January 2025 with the theme “Innovation and Critical Thinking.”
- Attended Principals/Directors Knowledge Exchange Program on the Topic "Academic leadership fostering innovative and excellence in Higher Education" on September, 6th 2024 organised by IBS (ICFAI) Business School.
- Participated in The Meeting for Preparation of Guidelines for the paper of "Principles of Marketing" organised by Delhi School of Economics in Association with Keshav Mahavidyalaya- University of Delhi in September 2024.
- Participated in Conference on the "Global Education Summit on Commerce and Accountancy (GESCA) on 5th and 6th July 2024 organised by ICAI (The Institute of Chartered Accountants of India)
- Attended seminar on "Bhartiya Model of Inclusive Development- Indian Economic Growth Model" Organised by EGROW on September 4th, 2023.
- Participated in Conference on the "National Education Summit on Commerce and Accountancy (NESCA) on 6th and 7th January 2023 organised by ICAI (The Institute of Chartered Accountants of India)
- Participated in Conference on the "National Education Summit on Commerce and Accountancy (NESCA) on 22nd and 23rd January 2024 organised by ICAI (The Institute of Chartered Accountants of India)
- Attended one-week online National Faculty Development Program on "Business Data Analyses using R Software" from 28th April - 4th May 2023 organised by Guru Angad Dev Teaching Learning Centre of SGTB Khalsa College, University of Delhi.
- Participated in International Conference on “Guru Nanak’s Philosophy and Legacy” organized by SGTB Khalsa College, Delhi University on 22nd and 23rd February 2019
- Attended 2 days workshop in the Faculty Empowerment Workshop for Commerce Teachers for teaching of new CBCS course “Computer Application in Business “ held at SGTB Khalsa College, DU on 20th and 21st January 2017 in Collaboration with Indian Accounting Association, Delhi Chapter
- Participated in UGC Sponsored National Conference on “Marketing in the 21st Century: Issues and Challenges “ on 5th and 6th February 2016 organized by Shaheed Bhagat Singh College, DU
- Attended National seminar on “Globalization and Indian Economy” held on 9th and 10th March 2011 organized by Department of Business Economics, SGTB Khalsa College, DU
- Attended the orientation Program and three Refresher Courses which are required as per the rules of Delhi University for Promotions