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Ms. Parveen Kaur Lamba

Associate Professor Commerce

Email Address : parveenklamba@sgtbkhalsa.du.ac.in

Address :

Finance, Business Law, Company Law, Marketing, Advertising and Personal Selling.

• M.phil from (Delhi University.) 
• M.Com from (SRCC, Delhi University.) 
• B.Com (H) from (SRCC, Delhi University.)

  • Associate Professor , 29 Years , SGTB Khalsa College

• Auditing and Corporate Governance 
• Principles of Marketing 
• Advertising and Personal Selling 
• Human Resource Management

• Convenor of the Department of Commerce for 2024-25 
• Department Admission Incharge for 2024-25 
• Member of the Department Monitoring Committee for 2024-25 and 2023-24 
• Advisor of "Rotract Club" of the college for 2024-25 
• Department Secretary for 2023-24 
• Treasurer of the Staff Association of the college 2023-24 
• Member of NAAC Committee of the Department for 2023-24 
• Coordinator of college Admission Grievance Committee and Councelling Cell for 2021-22 
• Member of Staffroom Committee 
• Member of Girls Hostel Committee 
• Chief Editor of the Department Magazine "Spectracom" for 2020-21 
• Has been active member of the sports Board of the College  
• Has been member of Divinity Society of the College  
• Many times have been Convenor of COMSOC

• Co-authored book titled "Advertising" in 2025 publisher JSR Publishing House LLP. 
• Co-authored a research article titled "Quick Commerce: An Analysis of Instant Delivery apps and ints Impact on Public Health" in 2024 Journal Frontier in Health Informatics (SCOPUS Indexed) 
• Co-authored two Editions of book titled "Digital Marketing" in 2023 and 2024 publisher JSR Publishing House LLP. 
• Co-authored five Editions of book titled "Principles of Marketing" in 2021, 2022, 2023, 2024 and 2025 publisher JSR Publishing House LLP. 
• Co-authored book titled "Basics of Advertising" in 2024 publisher JSR Publishing House LLP. 
• Authored book titled "Fundamentals of Marketing" in 2023 publisher JSR Publishing House LLP. 
• Authored book titled "Marketing for Beginners" in 2022 publisher JSR Publishing House LLP. 
• Co-authored book titled "Advertising and Personal Selling" in 2021 publisher JSR Publishing House LLP. 
• Co-authored book titled "Personal Selling and Salesmanship" in 2020 publisher JSR Publishing House LLP. 
• Co-authored the book titled “Advertising” in 2019 publisher JSR Publishing House LLP.

• Got 4th position in the merit list in the class 12th (A.I.S.S.E) in 1980 with distinction in all the subjects. Was honored with various laurels for the said period  
• Was Honoured by the college for  25 years of Dedicated service

  • Lifetime Member of "The Indian Accounting Association"- Delhi Chapter
  • Member of the Board of Research Studies (BRS), Department of Commerce, Faculty of Commerce and Business, University of Delhi w.e.f. 01st July, 2025 for a period of two years

• Participated in one day FDP organized by ICAI in collaboration with Bharati Vidyapeeth Deemed University on 16th January 2025 with the theme “Innovation and Critical Thinking.” 
• Attended Principals/Directors Knowledge Exchange Program on the Topic "Academic leadership fostering innovative and excellence in Higher Education" on September, 6th 2024 organised by IBS (ICFAI) Business School. 
• Participated in The Meeting for Preparation of Guidelines for the paper of "Principles of Marketing" organised by Delhi School of Economics in Association with Keshav Mahavidyalaya- University of Delhi in September 2024. 
• Participated in Conference on the "Global Education Summit on Commerce and Accountancy (GESCA) on 5th and 6th July 2024 organised by ICAI (The Institute of Chartered Accountants of India) 
• Attended seminar on "Bhartiya Model of Inclusive Development- Indian Economic Growth Model" Organised by EGROW on September 4th, 2023. 
• Participated in Conference on the "National Education Summit on Commerce and Accountancy (NESCA) on 6th and 7th January 2023 organised by ICAI (The Institute of Chartered Accountants of India) 
• Participated in Conference on the "National Education Summit on Commerce and Accountancy (NESCA) on 22nd and 23rd January 2024 organised by ICAI (The Institute of Chartered Accountants of India) 
• Attended one-week online National Faculty Development Program on "Business Data Analyses using R Software" from 28th April - 4th May 2023 organised by Guru Angad Dev Teaching Learning Centre of SGTB Khalsa College, University of Delhi. 
• Participated in International Conference on “Guru Nanak’s Philosophy and Legacy” organized by SGTB Khalsa College, Delhi University on 22nd and 23rd February 2019 
• Attended 2 days workshop in the Faculty Empowerment Workshop for Commerce Teachers for teaching of new CBCS course “Computer Application in Business “ held at SGTB Khalsa College, DU on 20th and 21st January 2017 in Collaboration with Indian Accounting Association, Delhi Chapter  
• Participated in UGC Sponsored National Conference on “Marketing in the 21st Century: Issues and Challenges “ on 5th and 6th February 2016 organized by Shaheed Bhagat Singh College, DU 
• Attended National seminar on “Globalization and Indian Economy” held on 9th and 10th March 2011 organized by Department of Business Economics, SGTB Khalsa College, DU 
• Attended the orientation Program and three Refresher Courses which are required as per the rules of Delhi University for Promotions