BBE SEM IV Marketing Management (Unit VII Promotion) |
PPT on Unit 7 Promotion covers the following topics
Promotion Mix, Factors affecting Promotion Mix, concept of Integrated Marketing Communication Advertising: advertising objectives, advertising budget, message generation, Media (types, reach frequency, impact) and measuring advertising effectiveness. Sales promotion,Events and Experiences, Public Relations and Publicity, Direct Marketing, Interactive Marketing, Word of Mouth, Personal selling.
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Posted By : UPASANA DHANDA |
Date : 26-03-2020 |
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BBE SEM IV Marketing Management Case study |
Case study on Rural Marketing |
Posted By : UPASANA DHANDA |
Date : 26-03-2020 |
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BBE SEM VI Advertising and Consumer Behaviour (Unit V Consumer Personality) |
PPT covers Unit 5
(Theories of Personality, Personality and Consumer Diversity, Brand Personality, Self and Self Image, Virtual Personality) |
Posted By : UPASANA DHANDA |
Date : 26-03-2020 |
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B.A(H) BUSINESS ECONOMICS_SEMESTER VI_(PAPER NAME: LEGAL ASPECTS OF BUSINESS) |
UNIT III_COMPANIES ACT 2013_CHAPTER 1
(LECTURE MATERIAL FOR THE WEEK: 16 MARCH TO 21 MARCH 2020)
COMPANIES-DEFINITION, CHARACTERISTICS & KINDS |
Posted By : SANCHITA DHINGRA |
Date : 26-03-2020 |
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B.A(H) BUSINESS ECONOMICS_SEMESTER VI_(PAPER NAME: INDIAN FINANCIAL MARKETS & SERVICES) |
UNIT IV_MONEY MARKET
(LECTURE MATERIAL FOR WEEK: 16 MARCH 2020 TO 21 MARCH 2020)
PART I OF UNIT IV
TOPICS COVERED INCLUDE
Money Market: Meaning & role; Participants in money markets and Segments of money markets
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Posted By : SANCHITA DHINGRA |
Date : 26-03-2020 |
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BBE SEM IV_DBSP_Lab_Content |
1. Material cover regression in R, how to report results in html, pdf, and word document.
2. Apply Family Functions: apply, lapply, sapply, mapply, tapply
The full content of the lab can be accessed from Github repository:
GitHub.com/neeraj2308
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Posted By : Neeraj Jain |
Date : 27-03-2020 |
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BBE SEM IV_Online Assignment |
Online assignment in Two variable regression. |
Posted By : Neeraj Jain |
Date : 27-03-2020 |
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BBE SEM VI_International Economics_Trade Theory |
International Trade Theories.
Detailed notes are uploaded on google classroom. |
Posted By : Neeraj Jain |
Date : 27-03-2020 |
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SEM II_Microeconomics and applications II_unit 5_ch 17_introduction |
INTRODUCTION TO ASYMMETRICAL INFORMATION |
Posted By : KARMAN KAUR |
Date : 28-03-2020 |
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SEMESTER IV: Reading and Assignment - Bootstrap |
This is an assignment related to bootstrap. Reading can be downloaded from GitHub:
GitHub.com/neeraj2308 |
Posted By : Neeraj Jain |
Date : 28-03-2020 |
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SEMESTER IV: Reading and Assignment - Bootstrap |
This is an assignment related to bootstrap. Reading can be downloaded from GitHub:
GitHub.com/neeraj2308 |
Posted By : Neeraj Jain |
Date : 28-03-2020 |
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BBE_SEM IV_MACRO II_CH 7_SOLOW MODEL_CONTINUED_KK |
GOLDEN RULE LEVEL OF CAPITAL ACCUMULATION |
Posted By : KARMAN KAUR |
Date : 29-03-2020 |
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B.A(H) BUSINESS ECONOMICS_SEMESTER VI_(PAPER NAME: INDIAN FINANCIAL MARKETS & SERVICES) |
UNIT IV: MONEY MARKET_ PART II
(LECTURE MATERIAL FOR WEEK: 23 MARCH 2020 TO 28 MARCH 2020)
TOPICS COVERED INCLUDE:
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Posted By : SANCHITA DHINGRA |
Date : 29-03-2020 |
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B.A(H) BUSINESS ECONOMICS_SEMESTER VI_(PAPER NAME: LEGAL ASPECTS OF BUSINESS) |
UNIT III_COMPANIES ACT 2013_CHAPTER 2
(LECTURE MATERIAL FOR THE WEEK: 23 MARCH TO 28 MARCH 2020)
CHAPTER 2: FORMATION OF COMPANY |
Posted By : SANCHITA DHINGRA |
Date : 29-03-2020 |
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GENERIC ELECTIVE, SEMESTER II: DYNAMICS OF NEW VENTURES |
UNIT III: FEASIBILITY ANALYSIS_PART I
TOPICS INCLUDE:
INTRODUCTION TO FEASIBILITY ANALYSIS, MARKETING FEASIBILITY AND TECHNICAL FEASIBILITY |
Posted By : SANCHITA DHINGRA |
Date : 29-03-2020 |
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BBE_SEM II_MICRO II_UNIT 5_CH 17_CONT |
Correction asymmetrical information |
Posted By : karman kaur |
Date : 30-03-2020 |
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BBE SEM II Mathematics for Business Economics |
Functions of two or more variables, geometric representations of functions of several variables, partial derivative, tangent planes, Youngs Theorem, Hessian Matrix |
Posted By : Neeraj Jain |
Date : 03-04-2020 |
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B.A(H) BUSINESS ECONOMICS_SEMESTER VI_(PAPER NAME: INDIAN FINANCIAL MARKETS & SERVICES) |
Assignment
Discuss the impact of the current pandemic situation created by Covid-19 on the Indian financial market.
Word limit: 400-500 words.
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Posted By : SANCHITA DHINGRA |
Date : 03-04-2020 |
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B.A(H) BUSINESS ECONOMICS_SEMESTER VI_(PAPER NAME: LEGAL ASPECTS OF BUSINESS) |
CHAPTER 3-COMPANIES ACT, 2013: MEMORANDUM OF ASSOCIATION |
Posted By : SANCHITA DHINGRA |
Date : 04-04-2020 |
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BBE SEM II Mathematics for Business Economics |
Tools for comparative statics: The chain rule, more general chain rule, derivative of functions defined implicitly |
Posted By : Neeraj Jain |
Date : 08-04-2020 |
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BBE SEM II Mathematics for Business Economics |
Partial Elasticities, Elasticity of Substitution |
Posted By : Neeraj Jain |
Date : 08-04-2020 |
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BBE SEM IV SOLOW MODEcont.L |
solow model with population growth |
Posted By : KARMAN KAUR |
Date : 08-04-2020 |
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B.A(H) BUSINESS ECONOMICS_SEMESTER VI_(PAPER NAME: INDIAN FINANCIAL MARKETS & SERVICES) |
UNIT IV: MONEY MARKET_PART III
TOPICS INCLUDE:
Types of Bonds
Government Securities Market |
Posted By : SANCHITA DHINGRA |
Date : 11-04-2020 |
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B.A(H) BUSINESS ECONOMICS_SEMESTER VI_(PAPER NAME: LEGAL ASPECTS OF BUSINESS) |
COMPANIES ACT, 2013_CHAPTER 4: ARTICLES OF ASSOCIATION |
Posted By : SANCHITA DHINGRA |
Date : 11-04-2020 |
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BBE SEM IV Marketing Management (Unit VIII) |
The PPT for VIII unit -Emerging Trends in marketing. |
Posted By : UPASANA DHANDA |
Date : 13-04-2020 |
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BBE SEM VI Advertising and Consumer Behaviour (Assignment 3) |
Assignment to be submitted on google classroom. |
Posted By : UPASANA DHANDA |
Date : 13-04-2020 |
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BBE SEM VI Advertising and Consumer Behaviour (CASE STUDY Brooke bond) |
The PPT for Brookebond Case study.
Videos for the advertisement campaigns posted on google classroom. |
Posted By : UPASANA DHANDA |
Date : 13-04-2020 |
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B.A(H) BUSINESS ECONOMICS_SEMESTER VI_(PAPER NAME: LEGAL ASPECTS OF BUSINESS) |
CHAPTER 5 OF COMPANIES ACT, 2013: PROSPECTUS
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Posted By : SANCHITA DHINGRA |
Date : 15-04-2020 |
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B.A(H) BUSINESS ECONOMICS_SEMESTER VI_(PAPER NAME: INDIAN FINANCIAL MARKETS & SERVICES) |
Money Market_Settlement in G Secs, FRBM Act and Conclusion |
Posted By : SANCHITA DHINGRA |
Date : 15-04-2020 |
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B.A(H) BUSINESS ECONOMICS_SEMESTER VI_(PAPER NAME: LEGAL ASPECTS OF BUSINESS) |
Companies Act_Chapter 6: Meetings & Resolutions |
Posted By : SANCHITA DHINGRA |
Date : 25-04-2020 |
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B.A(H) BUSINESS ECONOMICS_SEMESTER VI_(PAPER NAME: LEGAL ASPECTS OF BUSINESS) |
Companies Act_Chapter 6: Meetings & Resolutions |
Posted By : SANCHITA DHINGRA |
Date : 25-04-2020 |
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SEMESTER VI: INDIAN FINANCIAL MARKETS & SERVICES- UNIT V_PART 1 |
UNIT V: FINANCIAL SERVICES
PART I: BANKING |
Posted By : SANCHITA DHINGRA |
Date : 25-04-2020 |
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SEMESTER II: GENERIC ELECTIVE:DYNAMICS OF NEW VENTURES |
UNIT III: FEASIBILITY ANALYSIS_COMPILED VERSION |
Posted By : SANCHITA DHINGRA |
Date : 25-04-2020 |
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